1950s Beer

Currently I've just gone off Saki do you like Saki?

The first alcoholic drink in Japan may have been kuchikami no sake ("mouth-chewed sake"), which is made by chewing nuts or grains and spitting them into a pot.

Are there any sources you would recommend I look into to learn about the reasons for the dramatic decline of sake consumptuon in Japan since the 1950s? I know that beer, whisky, shochu, etc. were/are used as substitutes as they came into consciousness, but I am wondering what other causes have contributed to sake's fall from its long-standing place of Japan's national drink. I am interested in internet sources and have found a good bit of info, but I am especially looking for academic publications on this topic.
Not sure Misty-ask Hein lol
Thumbs up and comments are all over the place!

I think you have just put me off my glass of red! ewww

I will google academic publicatins on the fall of the consumption of saki in Japan and get back to you....

kuchikami..... cough.... gag

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